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Improving organizational intelligence.
The Walker Company has a broad range of experience conducting market research, ranging from one-on-one key informant interviews to comprehensive written surveys, web-based surveys and focus groups. Our research services include:
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Developing focused, concrete information-gathering objectives
- Research design and implementation
- Results analysis and determination of implications
- Development of concise, professionally designed research reports
Whether your research is part of a comprehensive strategic planning process or simply designed to gather critical information in a specific area of concern, The Walker Company's practical experience and understanding of health care challenges and issues are your assurance of a well-organized, affordable and value-added project.
Employee Opinion Surveys
Employees are the key to any organization's success. A motivated, energized, involved and loyal workforce is the goal of every company. Understanding employee viewpoints about the workplace, leadership, processes, policies and more is a key ingredient of improving organizational performance. The Walker Company designs and administers employee opinion surveys customized to the unique circumstances and needs of the organization, ensuring a process that leads to meaningful workplace improvement.
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Medical Staff Surveys and Needs Assessments
Projecting future medical staff manpower to meet community needs is essential to ensure that the community's health care needs may be adequately met. In order to respond to market trends and their impact on emerging physician needs, leading hospitals and health systems regularly assess the factors that influence the number and type of physicians necessary to ensure accessible, high-quality medical services in its primary service areas. The Walker Company develops and administers medical staff research that provides insight into physician needs, and that engages physicians as partners in designing the future of the community's health care services.
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Community Attitudes and Needs Assessments
Hospitals and health systems must have a clear and focused understanding of the opinions and attitudes that various community stakeholder groups hold about the hospital: its services, community contributions, quality, medical staff development and more. In addition, hospitals must understand the perceived needs of the community as well as the real health service needs that exist, based on health status statistics and demographic trends. The Walker Company designs and carries out community needs assessments that improve organizational intelligence and enable hospitals and health systems to respond appropriately to community perceptions and needs.
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Interviews, Focus Groups and Roundtables
Key informant interviews, focus groups with key constituencies and thought leader roundtables provide valuable opportunities to discuss issues, identify concerns, share best practices and discover new insights. Bringing clarity to issues through thought-provoking discussion provides your organization with diverse perspectives, greater understanding and potential solutions to complex situations. The Walker Company conducts telephone and in-person interviews, facilitates focus group discussions, and designs and facilitates interactive thought leader roundtables and panel discussions. We custom-tailor an approach to meet your needs, and capture the results for you in a professionally-written report.
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Communications Audit
A communications audit is an objective and thorough evaluation of your current communications methods and programs. Gathering and analyzing information about your communications effectiveness is an ideal way to ensure that you're closely in touch with current and emerging customer needs.
We evaluate your communications strengths and weaknesses. Identify the information needs of critical target audiences. Determine communications methodologies to meet those needs. And determine the factors critical to internal and external communications success. We work with you to build a consensus on the required strategic direction for the organization's internal and external communications, and we develop customer-focused communication goals, action plans, policies, responsibilities and functions consistent throughout the organization.
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