"The AHA has engaged the market research services of The Walker Company several times. In at least one case the information was of great interest to Congress and the White House. The Walker Company‘s work exceeded our expectations. In addition to the top-notch quality of their work, dealing with The Walker Company is simply a delightful experience."

-Debra Stock, Senior Director, American Hospital Association



Improving organizational intelligence.
The Walker Company has a broad range of experience conducting market research, ranging from one-on-one key informant interviews to comprehensive written surveys, Web-based surveys and focus groups. Our research services include:

  • Developing focused, concrete information-gathering objectives
  • Research design and implementation
  • Results analysis and determination of implications
  • Development of concise, professionally designed research reports

Whether your research is part of a comprehensive strategic planning process or simply designed to gather critical information in a specific area of concern, The Walker Company's practical experience and understanding of health care challenges and issues are your assurance of a well-organized, affordable and value-added project.

The Walker Company offers the following market research services:

Employee Opinion Surveys
 Employees are the key to any organization's success. A motivated, energized, involved and loyal workforce is the goal of every company. Understanding employee viewpoints about the workplace, leadership, processes, policies and more is a key ingredient of improving organizational performance. The Walker Company designs and administers employee opinion surveys customized to the unique circumstances and needs of the organization, ensuring a process that leads to meaningful workplace improvement.

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Medical Staff Surveys and Needs Assessments
 Projecting future medical staff manpower to meet community needs is essential to ensure that the community's health care needs may be adequately met. In order to respond to market trends and their impact on emerging physician needs, leading hospitals and health systems regularly assess the factors that influence the number and type of physicians necessary to ensure accessible, high-quality medical services in its primary service areas. The Walker Company develops and administers medical staff research that provides insight into physician needs, and that engages physicians as partners in designing the future of the community's health care services.

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Community Attitudes and Needs Assessments
 Hospitals and health systems must have a clear and focused understanding of the opinions and attitudes that various community stakeholder groups hold about the hospital: its services, community contributions, quality, medical staff development and more. In addition, hospitals must understand the perceived needs of the community as well as the real health service needs that exist, based on health status statistics and demographic trends. The Walker Company designs and carries out community needs assessments that improve organizational intelligence and enable hospitals and health systems to respond appropriately to community perceptions and needs.

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Communications Audit
A communications audit is an objective and thorough evaluation of your current communications methods and programs. Gathering and analyzing information about your communications effectiveness is an ideal way to ensure that you're closely in touch with current and emerging customer needs.

We evaluate your communications strengths and weaknesses. Identify the information needs of critical target audiences. Determine communications methodologies to meet those needs. And determine the factors critical to internal and external communications success. We work with you to build a consensus on the required strategic direction for the organization's internal and external communications, and we develop customer-focused communication goals, action plans, policies, responsibilities and functions consistent throughout the organization.

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